Run and operated from mobile vans, BodySpec is a whole-body imaging and screening company on a mission to make preventative healthcare easy and accessible. Their proprietary DEXA scan technology gives patients body composition data and disease screening insights before problems arise. BodySpec is expanding beyond its initial audience of fitness enthusiasts to appeal to the general population and offer corporate packages that bring screenings to the workplace.

I led the brand discovery process for BodySpec, from research to creative execution, including a new logo, identity, mobile van art, and marketing campaign concepts. I applied a human-centered approach to solving BodySpec's brand challenge. Early analysis identified a critical friction point: people avoid annual screenings due to their fears about cancer. The creative strategy motivates our audience through powerful, attention-grabbing statements that encourage action through hope and the possibility of prevention.

BodySpec is changing the way people think about preventative healthcare. Their new brand is helping them reach a wider audience and make a real difference in people's lives.

BodySpec's momentum has accelerated significantly since the 2022 rebrand, putting the company on target for 46% YoY growth.

In collaboration with: Numatic Ventures