OMNIGON is a leading global sports, media, and technology company. At OMNIGON, I art directed and developed all brand and marketing collateral in addition to my client project delivery responsibilities.
In 2018, I led the creative strategy for a company rebrand that resulted in a new visual identity, which increased brand awareness and helped attract top talent. Our clients appreciated the new "OG" monogram, a friendly moniker often used to reference the company and its staff.
OMNIGON was competing with multiple prominent digital agencies. The new website developed as part of the rebranding effort was critical in establishing a unique voice and brand presence. The interactive, mobile-first website used videos to drive campaigns explaining OMNIGON's services' benefits and the project portfolio's depth.
I had the privilege of working with an incredible team of designers and marketing leaders. I'm honored that the C-level suite trusted me to envision and lead the delivery of every branded element, from office mugs to the employee brand book to the website, and that the new brand image played a critical role in the company's growth and success.